Since last year we have seen Balenciaga getting in every news outlet for being the hypest brand of the moment. In all the social events and red carpets, the ones that wear something from the Spanish brand are the most talked about. One of this cases is Kanye West, who in every apparition dressed some piece from the brand. His latest album it was also co-directed creatively by Demna Gvasalia, the current creative director of Balenciaga. After all this connections, they decided to released to the public a collection of affordable and good quality clothed under the umbrella of GAP, an American brand known worldwide.
Firstly, Kanye announced the collaboration between Yeezy, his own line of clothing, and GAP. But after some time he decided to include the mind of Demna to the process, because who is going to make better streetwear than one of the masters at it. The first drop happened in February and it caused a good reception from the public. Which encouraged the brand to make a second drop where they expand the wearable pieces in a dark color palette with some unique pieces more with an incognito vibe.
The selection that both artists and creatives made for this second round is a perfect example where curation of simple elements can create more buzz than stand out for extravagant pieces. They are selling the Balenciaga fantasy but at a affordable price and making more outfits to take inspiration from in each of the lookbooks. Adaptable and essential basics are the key factors that the public likes from this collaboration. Miss Donda would be pretty proud of the work his son is doing for the culture nowadays.