After F/W 2022 runway, a fashion show that reflects the political issues we are currently living, Demna Gvasalia has decided to release a multi-phase campaign showing off a selection of Balenciaga’s iconic products. Stef Mitchell (Calvin Klein, The Row, Paco Rabanne) is the photographer in this occasion that helps to create the vision of this contemporary designer.
Casting celebrities, artists, buyers and models this campaign proceeds to impact the internet thanks to the simplicity of the composition in the photographs contrasting with the impactful names that are being photographed.
It gave to the public the option to get the pieces that defines the brand and have been part of it for years. And then it shows a few new additions like the Defender Trainers.
Kim Kardashian is the main star in the campaign and is giving the impression that the relationship with the brand is just starting and we are going to get so much content between them. In the men side is Justin Bieber who carried the campaign, both showing off new and classic items of Balenciaga by Demna Gvasalia.