The iconic and established fashion house Jean Paul Gaultier has always been part of the fragrance industry, thanks to its Le Male perfume. The bottle of this product was an statement back there and now it continue, the use of a male body with a marine t-shirt over it was a smart movement in which the brand established themselves in the industry with a recognizable product. Now, times had change and Le Male still and big hit in the market and a big way of gaining money for the brand to stay in the fashion world. With this financial help, the brand has been thriving since the beginning. Currently they are inviting new designer to create garments for them taking the enormous archive of the house as part of the inspiration process. The couture shows are made by a single designer that is hot in the market as the moment (Sacai, Glenn Martens, Olivier Rousteing) and the ready-to-wear line is design by upcoming designer like Palomo Spain or Alan Crocetti.
Le Beau Eau de Toilette by Jean Paul Gaultier is the newest fragrance that the established maison presented to the public. This one represent the gate for a garden where attraction and temptation is the basis. A floral and fresh essence enters the world of Jean Paul Gaultier fragrance to empower the sexiness and seduction of the man that buys it. The olfactory notes that the bottle contains are a seductive contrast between the freshness of bergamot and the power of geranium, a woody coco sense is also included to feel the sea by use in it.
The bottle is a perfect sculpted body of men in which the only thing that is wearing is a leaf. It makes the use of it a intimate and sensual experience just by looking at it. A classic masculinity is expressed in this campaign and it might be one of the fragrance of the summer for men.
Alvaro Ramos
