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A Non-Nationalistic Point of View in Burberry Resort 2023

  • August 12, 2022
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After giving the best of him for Givenchy, Riccardo Tisci accepted the creative director charge for Burberry where he has been creating a new imaginary for the brand. Where social and standarize codes are broken and the clothing are being risky than ever. His runway shows are spectacular to see, because the set is amazing and the garments are such a good reinterpretations of the classics of the brand. Due to this newness, in the ready-to-wear shows the clients that were buying Burberry since the beginning are less interested in the brand. But in the case of Resort and Pre-Fall collections, Tisci get himself to create simpler and buyable clothing for this type of client (who, after all, are the ones who finance the big catwalks).

The Burberry Resort 2023 follows the same path as the other pre-collections, being a way to inject money to the company releasing garments that are easy to digest for society. In this case, the color palette has been pretty standard for the brand: beiges and black; but this time to put some pop of color they selected orange to do it, one of the trendiest hues of the season. 

Keeping the distance with the lack of government in England in this moment, Burberry as an institution itself, they have envisioned and always share a non-nationalistic point of view. The creative director being Italian has allowed the brand to distance from the current political climate of the country. With this collection also is reinforcing the idea that Burberry is going for clothes which can be used by any gender, they are against women and men clothing, they want to abolish that. Simple cuts, a lot of workwear references and pieces that due its silhouette or its texture is going to appear in some masculine closets next season.

Alvaro Ramos
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  • burberry
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