Coach, the iconic American fashion house, has always been known for its craftsmanship, quality, and timeless style. But now, the brand is taking its commitment to sustainability to a new level with the launch of Coachtopia, a sub-brand that focuses on circularity and upcycling.
Coachtopia is not just a collection of products, but a vision of a better future for fashion and the planet. The sub-brand aims to create beautiful and functional pieces that are made from recycled materials, such as leather scraps, plastic bottles, and denim jeans. By using innovative techniques and technologies, Coachtopia transforms waste into new resources and reduces the environmental impact of fashion.
One of the key features of Coachtopia is the use of hydroentanglement, a patented process developed by the sustainable materials company Gen Phoenix. Hydroentanglement uses high-pressure water jets to bond fibers together without any chemicals or adhesives. This creates a durable and flexible fabric that can be used for bags, clothing, and accessories. Hydroentanglement also allows for different colors and patterns to be mixed and matched, creating unique and customizable designs.
Another feature of Coachtopia is the use of patchwork, a traditional technique that involves sewing together pieces of fabric to create a larger piece. Patchwork is not only a way of using up leftover materials, but also a way of expressing creativity and individuality. Coachtopia offers a range of patchwork products, such as jackets, skirts, dresses, and bags, that combine different textures, prints, and shapes. Patchwork also adds a touch of nostalgia and charm to the modern and sleek aesthetic of Coachtopia.
Coachtopia is more than just a sub-brand; it is a movement that invites consumers to join the journey of circular fashion. By purchasing Coachtopia products, consumers are supporting the circular economy, which aims to keep materials in use for as long as possible and minimize waste. Consumers are also encouraged to participate in the Coachtopia community, where they can share their stories, ideas, and feedback on how to make fashion more sustainable.
Coachtopia’s debut collection was launched in March 2023, and it features pieces that are designed to be versatile, comfortable, and fun. Some of the highlights include a denim jacket with patches of different flags, a tie-dye hoodie with the word “Love” in different languages, a floral dress with a matching headscarf, and a backpack with a rainbow zipper.
Coachtopia is not only a sub-brand that redefines sustainability; it is also a sub-brand that redefines luxury. By creating products that are beautiful, functional, and eco-friendly, Coachtopia shows that luxury is not about excess or status; it is about quality and responsibility. Coachtopia is the sub-brand for the conscious consumer who wants to make a positive difference in the world through their fashion choices.