The department of Dior Beauty makes a wide variety of product for different target and this time is the turn for sporty men. Under Kim Jones umbrella, the creative input for the new masculine fragrance of the firm is to launch one that embody the vibe of boxers. This category of sport certificate by the Olympics Games is an underrated one, it was famous in the Rocky era but after that it was never talk about again. Kim Jones want to bring back all the rude and brave feelings that this athletes manifest in every single match and TV apparition. Through out his work at Dior he wants to represent every single male on Earth. For the occasion, the lab team reformulated an iconic formula into an sport version of it.
The Dior Homme Sport Eau de Toilette by Dior Beauty is a fragrance that was created for men that want fresh notes with a touch of sensuality on it. Immediately recognizable, this scent is composed by a combination of citrus and warm notes, a smooth masculinity. Lasting like a caress, this fragrance is luminous, sensual and fresh.
The inspiration behind it is to revisit the idea casual elegance in a scent and to get the impression that you are being beaten by an uppercut of a boxer. Packaging wise, it is following the same crystal clear bottle as the iconic one with a black strap in the middle and the word sport in red to reflect the sensual part of it. The line Dior Homme has a new baby and this one is lighter and sexier than ever.
Alvaro Ramos
