The work of Kim Jones since the beginning has been so refreshing for the menswear industry and it becomes more interesting with time. Now with this capsule collection in collaboration with Parley, an organization that focus on keep the seas clean, is apparent that he is going to leave a positive mark Dior and that successors or contemporary designers are going to start putting more focus in sustainability.
The strategy used in this union has been the AID one: Avoid, Intercept, Redesign; since it is one of the basis in Parley’s products. It has result in the use of Parley Ocean Plastic for the confection of every garment and accessory. Voicing the need in the fashion industry of development of new materials that can replace virgin plastic.
Marrying desirability with sustainability in this selection of items on the Beachwear Capsule, Kim Jones unite Dior and the wonders of nature. He is reinterpreting the passion of Christian Dior for flowers, gardens and the sea, a big part is his upbringing.
To preserve the beauty of the undersea world, more brand needs to come out with eco-innovation solutions and incorporate them in every collection they made. We hope Kim Jones follow this path of understanding what fashion needs at every moment.