Steven Stokey-Daley is a recent graduated from fashion design that elevate storytelling to an art form that mix theater in it. He was never interested in fashion in the first place, but after seeing that the performance arts industry has a lot of issues with homophobia, he decided to study fashion. Clothes for him were never romantic in anyway shape or form and he felt that fashion was more welcoming than any space he have been before.
Through out the release of his new collection on his brand S.S. Daley, he have been pushing the idea of social class and the dress codes that come with it. Also, he question his audience by asking what is considered to be a traditional British, and how that has never impacted him or his surroundings.
In his pieces we can see a blend of personal memory and traditional garments, all of this being quite referential in the work he put out. Daley made a name for him and his brand by working with Harry Lambert, the stylist of Harry Styles. The famous style icon was fascinated by how the young designer had presented a graduate collection that simple and fascinated following a gentle anarchist movement, with gaments that felt as a high-fashion fairytale.
His work specialized in menswear can express Steven queerness and performativity of school culture. He use fashion to soul search and balm bruises of his teenage. He used a color palette where unexpected dusty pastel were the main point. The presentations he organized live are neither performance nor just purely clothes, while they mean something to the other.
The brand is sensitive and soulful, but with some sophistication and maturity into it. One part of the DNA rely on embracing universal values of community, togetherness, friendship… Fighting again male-dominated culture he launch in every collection, a timeless, somewhat inescapable fashion curation of ideas. To conclude, just say that wearability and not overly conceptual are the biggest themes in the brand. A human