Scandal pour Homme says goodbye to the house’s maritime theme and says hi to boxing
Not long ago, Jean Paul Gaultier has launched to the market his new Eau de toilette Scandal Pour Homme with a powerful staging. Inspired by boxing, the new product has kept its predecessor’s and ongoing still concept of “scandal” and has left behind the house’s iconic maritime essences.
Promising showing a new facet of the luxury brand, the new and more youthful item breaths elegance as well as roughness through the imagery of fighting sports. Muscles and boxing equipment (boxing gloves or even a ring) shares, as a result, importance with electric energy and a lot of masculine sensuality (a feature Jean Paul Gaultier had us used to).
What made this product even better is the fact that it could be refilled once you’ve finished it. That way, the French house makes a forward step on sustainability. Its bottle shape is also very cool. Jean Paul Gaultier had made us clear, elegance and luxury doesn’t necessary mean boring and minimal packaging, but they could be funny and daring instead. For this one, the house took the idea of a trophy, with a crown on its cap meaning victory and success.
Located in Paris, Scandal Pour Homme ingredients were based on the perfume’s values. It combines dense ingredients such as sage (what talks about the intensity of the sport) with a punch of warmth and sweetness trough tonka bean and caramel and, lastly, a hard blow of woody fragrance from vetiver plants.
Placed as the king of the ring (as a result), the model that embodied the new scent has made it clear that the brand has reinvented itself in order to get to a new public proving, once again, house’s solid character has managed to be true to its origin, all this time.
Inés Merino
