Glenn Martens in Diesel has arrived to the fashion industry to revolutionize it. His way of conceiving ideas and then expressing it to the mass in such a unique form have its credits. Sexuality is one of the main points that the creative want to achieve in everything he does from a perspective of freedom of the self. And that has come to an epitome with the latest campaign and collaboration presented by the brand.
LELO, a company of sex tech, and Diesel, an italian brand specialized in denim, has embodied the idea that sex sells presenting two toys that gives pleasure with Diesel’s red color. One for men and the other for men, they highlight how sexual wellness is seamlessly incorporated in our daily life, just like denim itself.
“ALL I NEED IS A CHARGE” or “TURN ME ON” are some of the slogans that are using to impact the market and make the people needs them.
While all of that is occurring, let’s not forget that last February the creative presented a fashion runway for FW22, which focus on the selling through sex. Keep it in mind to make something impactful and fantastic out of denim, the most utilitarian and democratic fabric. The brand, in the past, not only reflected pop culture but drove it. So Glenn Martens is here to bring back this element mixing it with a sustainable way of thinking.
Alvaro Ramos
