Ferrari made an event in Italy last week. In this event they explained that they are following on its plan for being all-EV in the future, and secured that the Purosangue SUV will not be an off-roader, as it was expected. The surprise was when the CEO, Benedetto Vigna, said that there will never be a self-driving Ferrari, something that a lot of automakers are testing on their cars for the future.
In this presentation Benedetto Vigna told “The AI guys had a ride with our test driver. When they got out from a Ferrari they told me, OK Benedetto, our presentation is useless. No customer is going to spend money for the computer in the car to enjoy the drive, the value of the man, of the human at the center, is fundamental”.
Despite of that, the CEO claimed the automaker will continue offering and developing driver assistence systems, but never a level-5 autonomy system, which would allow the car to drive without human intervention.
We have to be careful about what the brands say, for example, Ferrari told same years ago that they will never fabricate a SUV, and the Purosangue will be a SUV, so the time changes. It is possible that in some years, when the technology is getting better and better, they will try it again and will introduce it on its cars. Until this moment arrives, the Ferrari will not have self-driving, but will never know.