Florian Maček, one of the most experienced influencers from Austria, his style and charisma have led him to become part of the elite in this industry. His unique and original content has made thousands of people around the world feel identified with the content that Florian publishes
Could you share a bit about how you got started in the modeling, youtube and influencer industry and what inspired you to start?
I started to post more regular on social media around 2017, it was more a private blog daily gym pics etc. I visited a friend in New York and that’s where I got scouted by an modeling agency waking around Manhattan. I this point I haven’t had plans for modeling or social media so I declined since I was still at university and didn’t believe I can handle modeling anyway. I got scouted again twice via social media in the following months. I didn’t know anything about the industry so I wasn’t sure if I should take the risk. At one point I was like, let’s give it a try and had my first professional model shoot in Munich, Germany. These first pics got very good feedback on social media and I slowly got more confident, posted more about modeling and I booked my first lookbook job in Berlin right after.
You have a significant presence on social media. How did you initially build your following, and what role has social media played in your career?
As described above I never planned to get a following on social media, I just posted what I wanted to share about my daily life, travels and gym. Some of these posts went pretty viral and got reposted on different pages. When I started to travel a lot as a model I just kept posting what I was doing and people loved it. I would say social media is now a big part of my life and I really enjoy what I do, with so many amazing opportunities and travels in the last couple years!
Can you describe a typical day in your life when you’re not on a photo shoot or attending an event?
That’s the time I need for a couple of things that aren’t very present on social media. It includes planning, organizing the next projects and trips, paper work and other stuff that happens behind the scenes.
How would you define your style?
My style has obviously changed throughout the years. It’s now a mix of casual streetwear mixed with elegant pieces. My travels around the world also helped me to get inspired and implement them in my daily outfits.
Who are some of your favorite fashion brands and places to buy clothes?
I don’t have one particular brand that I always buy. I like to support small local brands who do cool stuff as well as bigger well known brands. I also thrift some of my clothes. So to make it short, it’s a mix of everything.
Who are your role models and the people you admire the most?
I would say Arnold Schwarzenegger, not only is he from Austria as well, he managed to make it out of a small town and proved that everything is possible if you set your goals and stay determined.
Is there any part of the world that has influenced you and your style especially? A city or a country you visited and saw something you implemented in your style
Definitely South Korea, I spent 5 months there in total and I really like their causal but classy style of dressing for daily wear
What has been the most memorable moment of your career so far?
There are way too many to just break it down to one moment. Amazing locations for shootings to fun times with the shooting crew after it. Seeing myself for the first time on a highway billboard was very cool tho!
The fashion industry is known for its fast pace and high demands. How do you stay grounded and maintain a healthy work-life balance?
Accept the fact that you don’t need to jump on every trend. Stay true to yourself and keep your own style but be open to try new stuff at the same time.
What are some of the biggest challenges you’ve faced in your career, and how have you overcome them?
Trust and believe in yourself. Take risks, be spontaneous and also trust your gut instinct. It’s mostly the right choice. Don’t overthink life too much in general it’s too short for that.
Looking ahead, what are your goals and projects for the future? What can we expect from you?
I recently had a guest role for an Austrian tv show which aired a couple months ago. I really enjoyed it and I’m looking forward to new projects in this field.
I recently had a guest role for an Austrian tv show which aired a couple months ago. I really enjoyed it and I’m looking forward to new projects in this field.
Don’t force it. Do what you love and be yourself. That’s what people want. Don’t just follow trends because everyone does it now. Travel! Gives you so much experience and a different view of life. Especially traveling by yourself and meeting new people around the world. As said before trust your instincts. Don’t think too much what others might think about this or that. Just do it and enjoy the journey!
CREDITS:
Photographer: Alejandro Ferrer Instragram
Director: Alejandro Bernal
