One of the secrets of the big impact that the fragrances of Givenchy Beauty is that the creative director of the brand, Matthew M. Williams, has created a new masculinity between his followers and the ones that support his work in the brand. This is clearly shown in the need for a menswear runway in the last season which never happened before. Years ago the brand released Gentleman as a fragrance for the typical masculine guy,, but in the new era we are currently experiencing with the influence of the new creative, that what a men means has change for the brand (and for the world really). And that is why there is new edition for the scent, where the richness of it is increase for this new generation of stylish boys.
The Gentleman Réserve Privée Eau de Parfum by Givenchy Beauty is a fragrance where the whisky scent is made out of floral and woody notes. The alcohol element comes from Scotland which increase the refinement of the formula. The French elaboration with the international wood also add a new dimension to the perfume.
The packaging is a reminiscent of a flask in which the silhouette is polish and depurate, alongside with the ochre color that the scent had it seems the perfect bottle for the new generation of men (only if they like alcoholic drink). Old money vibe is what Matthew is selling here and if you style it with the new menswear garment you are getting the whole Givenchy experience.