Matthew M. Williams has been postponing the couture for more than half of a year, but I think this time was for a good reason. The market that the current head designer of Givenchy is exploring is prominently masculine and they need their own fashion show. In a lot ways, the maison has been this last few years a source of inspiration for a lot of underground and hip-hop artists.
Playboi Carti and Yeat had become the faces of the brand, showing diversity in the bodies and aesthetic that the brand is helping to style over the years. Matthew has helped to develop the fashion world in the music community of men through working with said artists. For the first show, the casting was very wide and with a lot of variety, so the music selected try to reflect this scene by the use of black American musicians.
The Givenchy SS23 Menswear was inspired by surroundings of the creative behind the brand, but in specific the men in his life. Music was also a big part of the creative process for this show, as I already explain. Archetypes of different males where expressed through the garments, ones with more relaxed style and other with a formal sense in fashion. Yet, all of them with a customize vibe to it, seeming that the models has intervene in the styling of the look and certain pieces thanks to the zones of the cuts.
For the set, Matthew selected a royal location and put a white square on it with white water creating a false reality in which the garments stand out for its own, no matter the color just with the movement was enough. Due to the great controle over metallics pieces of the American designer, jewelry was crisp and glasses were great too. In conclusion, the brand has created an essential wardrobe that includes the Givenchy essence to it, literally with the inclusion of logos or with just the silhouette and sophistication of the clothing showed.