British artist Griff has become one of the rising stars of our times thanks to all the accolades she is receiving for her high chart positions. She is giving a lot to talk about, especially with her new song in collaboration with Sigrid, Head On Fire, which already accumulates more than a million views on YouTube.
The artist herself has confessed in different interviews that Head On Fire is an ode to friendship, and that is precisely what has made Sigrid and her stand out the way she does, because both singers have a very deep friendship that they have decided to represent in the field they love the most, music.
And despite the great success of Head On FIre, Griff is very aware that in the music industry there are positives as well as negatives, and she considers that nowadays the real essence of music is being lost. Many artists are more concerned with the content they post on social media and their own stats than the music they make, and for Griff this is precisely what detracts from the quality of the songs because these artists lack passion in their music.
Of course being aware of the networks and statistics is important, but in the opinion of Griff and many other artists who share his opinion, being so aware of some data can lead to the artist being distracted from his main objective, to express himself and communicate a message through his own talent. A true artist, for Griff, is the one who lets his talent come out without being conditioned by other factors.
This is why, despite the fact that her career is going from strength to strength, the artist prefers not to be obsessed and to enjoy her participation in different projects without worrying about anything else. This is, for example, what she has done by participating as an opening act for Dua Lipa in her Future Nostalgia Tour in Europe.
It cannot be ignored that opening for one of the world’s most famous international pop stars must have a direct impact on Griff’s career. And so it has, because learning first hand and being able to participate in the shows by sharing her music has been so rewarding for her, that she will soon repeat as an opening act, this time for Coldplay in London.