Alessandro Michele, the actual creative director of Gucci, since the beginning, has been introducing in the fashion industry a taste for the old, for the vintage. His collections reflects knowledge about the past and homage to it. Everything under his excessive eye for color and silhouettes.
In this case, he came out with a navy version of the monogram from the 70s that is one of the signs of identities of Gucci since its launch. He reintroduced it for Love Parade, his last fashion show, and has created a whole campaign for it in collaboration of Max Siedentopf, spotlighting the archival coloring across a selection of the bestseller of the brand. GG in blue is the alternative for the classic and beloved beige hue, it is going to be part of our priorities in next purchases.