Gucci’s creative team is always working on new stuff so fans of the brand are always up to consume new content, either a new campaign through a series of photos via Instagram, or a new capsule collection in collaboration with another brand.
Proof of that is Gucci’s most recent Pineapple collection were the Italian house combines the exotic fruit’s shape and aesthetic with roses on a newborn but, at the same time, cheerful and refined motif. A proposal launched just right after important appearance at Cosmopolitan magazine cover (with HBO Euphoria’s actress Sydney Sweeney) or Gucci Bamboo 1947 bags release, for example.
The new distinctive only design for this collection and inspired by the coats of arms (associated with nobility and historically characteristic from flags) stares as the defining element of a varied and colorful collection of men’s ready-to-wear and accessories. A motif in a bright yellow that contrasts with the base in GG supreme canvas through a wide-range of pieces from formal wear to fleece tracksuits, adorned with patchs.
A proposal full of character with a complete new-season scent that blends together varsity sports and streetwear aesthetics in a pastel color palette topped with darker touches of blue and green to create a laid-back mood.
Here we leave you what we considered are some of the best pics of this campaign directed by Alessandro Michele and recorded by Tyler Mitchel. Hope you enjoy it.