Under the creative direction of Jonathan Anderson, and filmed by Manson at Playa de la Casería in Cádiz, southern Spain, the short-film ‘Summer Daze’ is an ode to freedom, youth and beauty. A dreamlike picture that revolves around three young friends embarking on a Summer adventure in which they escape from everyday life in search of a sanctuary by the sea.
Simone Ashley, Aron Piper and Fernando Lindez are the stars in this relaunch campaign for the fragrance LOEWE Paula’s Ibiza Eau de Toilette for men and women.
This warm, intimate and playful story evokes the happy, carefree, and liberated attitude of Paula’s Ibiza Eau de Toilette. This universal fragrance is tropical, beachy, and irreverent, infused with hedonism and spontaneity. It’s bottled escapism.