Jean Paul Gaultier as a designer has decided to give the opportunity to young talents to help him with the release of new products. Looking through his immense list of shows he had a lot of material to work on and be inspired by, so he give others a chance to use his codes to bring unique and trendy clothing or pieces to the stores. For example, the couture shows that he is presenting at the moment are designed by the hottest designer currently in the fashion market under the supervision of the legend.
For the first one, he trusted Sacai the Japanese designer that brought a lot of anime fantasy and streetwear elements to the HQ of Jean Paul Gaultier. In January of this year, Glenn Marten (Diesel and Y/Project) give a spin to the archives of the brand mixing his deconstruction ability with the primary cuts, silhouettes and elements of the brand’s heritage, he also pushed for denim being a weird thing to do in couture. The third installment of these couture experiences is an Olivier Rousteing (Balmain) version of the brand, maximalism at its best and a lot of craftsmanship behind every piece, he showed an amazing range of design with a lot of references from a handful of iconic catwalks from the past.
In this case, Jean Paul Gaultier is trusting the vision of one of the hottest soccer player right now, Karim Benzema, to release a reinterpretation of the sunglasses 56-6106 that were a favorite of 2Pac back in the 2000s. The looking through the archives process of Benzema finalize with the selection of this pair to give them a new life in the current market.
Sports and fashion are always hand to hand from sponsorships to clothing specialized for each category. But in this case, the collaboration is a ode to the people that are breaking the status quo established by society and that are enjoying themselves in a new and refreshing way. Is obvious that this movement from the brand is to attract more target to the brand apart from girls and LGTBQ+ people. Heteronormative is implant so heavy in our society that even if a brand allies with certain groups, men are not even going to buy anything from certain brand. That is why KB9 is here to break stereotypes.
Alvaro Ramos
