Millions of people are struggling due to water shortages according to the United Nations (UN). Solutions are currently being sought for this and Justin Bieber has not hesitated to collaborate with the cause by launching Generosity, a water technology company, which has presented in Qatar taking advantage of the time of the World Cup.
With this company the singer seeks to solve the problems of water pollution and make more efficient the use of water in industries. As CNN has said, this company will be dedicated to producing water with a higher than normal pH, which is called alkaline water. According to experts, this type of liquid prevents diseases and eliminates toxins.
Generosity, creates this water thanks to energy through devices linked with rechargeable energy sources. In this way it differs from other brands since its active mineral ingredients are of ethical and organic origin.
This brand will manage to go from being just a bottled water company to be also reducing the use of plastics. By using less plastics Generosity aims to clean the oceans that are now filled with this material.
Thanks to the help of Justin Bieber the company will have much more recognition worldwide. The idea of the Canadian is that people see that individual social responsibility can make a big change if many people collaborate.
Bieber has always been very attached to these causes because as a child his family had little money and had to go through very bad times. This is why he has never hesitated to collaborate with anyone who has to do so in order to help people, as he has also done with mental health campaigns. “I want the world to have access to the best water. I also want countries to know how to better protect their people. The excessive use of plastic is hurting us, we must be more sustainable” said the singer himself.
Generosity plans to roll out its devices around the world gradually in different massive events, as they have done during the World Cup tournament in Qatar. They intend to make it commercially available by the end of 2023.