Justin Bieber is again on a fight, this time his opponent turns out to be the H&M clothing store. The Canadian singer has denounced that the Swedish brand has created and is selling a clothing line with his name and his face, which he has not approved.
The world-famous company had already put on sale in their stores and through its website t-shirts, sweatshirts, mobile covers and tote bags with the image of the singer of Baby and lyrics of his latest songs when through his Instagram account, Bieber announced a few weeks ago that he had not authorized the distribution of the products. He also call them “trash”.
“I didn’t approve any of the merch collection that they put up at H&M.. all without my permission and approval SMH I wouldn’t buy it if I were you” he textually wrote in one of his Instagram stories the As long as you love me interpreter. Then he finished the message by publishing another story in which you could read “Is trash and I didnt approve it, don’t buy it”.
H&M has had to remove the entire clothing line from their stores and online out of respect for Justin, in addition, as a response, has posted on their social networks that they had the permission of the singer for the distribution of the items. “As with all other licensed products and collaborations, H&M has followed the relevant approval procedures,” they said. They had also collaborated with him on other occasions and had always been successful.
For brands selling products with the image of famous people without their consent may prove to be a waste of money instead of an advantage. If celebrities decide to report the company they are likely to win and the brand will have to pay them a lot of money in addition to withdrawing all products from the sale.
Despite Bieber’s comments about the clothing collection, it was being a success among his followers, who through social networks boasted of their new acquisitions before its retirement. We will have to wait to see if the singer finally takes legal action against the Swedish brand.