Controversy is just an adjective of Kanye West, a personality of the internet, a great artist and a visionary. His path into fame was through working with the best of hip-hop at the early 2000s where he influence the way in conceiving music, he used samples of religious tones that were never introduced in the industry and that is what made him famous. After collaborating with a lot of great artist, he wanted to released his own music. Coming a long way, the last summer he released Donda, an over 2-hour album where he express his feeling around the death of his mother and his own life at the moment.
For the release of this work, he sold out a few arenas over the USA to show the demos and how the LP was turning out, it served as a knowledge in how much power Kanye had in the industry. It also showed a sneak peak of the collection that was coming out in the beginning of 2022, Yeezy x GAP engineered by Balenciaga. The pieces that he wore where trendy all that fall-winter season. But we already talked about the two releases of this partnership in prior articles.
In last months, Kanye West has been in a family freud due to his separation with Kim Kardashian but now he is releasing a new accessory and she is a part of the campaign to announce it so, is it all marketing after all? Of course, it is but this time we have an interesting product to buy in front of our eyes. And I say eyes and not body because the few pop-ups that this collaboration did resulted in a big controversy due to the inspiration behind them. The innovation in the presentation of the product is simply putting them in bags, seeming trash, looking for inspiration in the life of homeless people. But you can have an opinion after watching the next two videos that we link down here.
Coming back to the new release of Kanye West, the YR 3022 YEEZY SHDZ are a pair of glasses that are made around of a huge reflective crystal and one adjustable string that goes around all the head to be perfect for all head shapes. Also, workwear was a big inspiration behind this product, because at first sight it might appear to be the glasses from a welder work desk and that is a whole vibe.
Also noteworthy is the participation of a lot of online celebrities and big friends of the artists that are served as inspiration to him as well. We could see Kim Kardashian, the Clermont Twins and Lil Uzi Vert in a long list of integrants that are involved in this campaign. All of the clothing that these group of people are wearing come from the Yeezy x GAP engineered by Balenciaga collab, to enhance the sales of it as well as announcing the newness that soon is going to hit the market.
Alvaro Ramos
