Following the celebration of its 30th Anniversary in 2020, Li-Ning forges onward for Spring/Summer 2021 with the launch of, “New Frontier”.
Situated in a barren desert setting in Los Angeles county, the season’s visual journey — conceived by photographer Mel Bles and styled by Jay Massacret — captures a distant, desolate land, through which mysterious figures trek across shifting terrain. The permeating mood is at once futuristic yet primitive, with sudden, unexpected bursts of water arriving and floating in mid-air, interspersed with footage of raging fire — a knowing reference to the collection’s drawing inspiration from the 4 classical elements of creation.
