One of the artists that became an instant celebrity right after his first hit was Lil Nas X. This black young men from Georgia started his music career with Old Town Road, which harvest a lot of records and resulted in numerous remixes that catapulted him to be a social icon. With the release of his EP called 7, he came out of the closet and defined himself as a gay person which impacted the whole world. With his first album, MONTERO, presented a series of songs about being 100% proud of himself beside a wide confidence and impact in the music industry, with singles like MONTERO (Call Me By Your Name) and INDUSTRY BABY that established a LGBTQ+ environment in the industry.
This influential and impactful past in society changed everything in the industry, he was the first queer male to fully expressed himself fashion wise in red carpets and big events. And that is why the team of YSL Beauty reached out to him to be the next face of the brand. The fashion brand has been always in top of the game and with the makeup line it was not going to be less. The world is turning into a space where people are discovering themselves and there are new ways of understanding masculinity, so this movement needs representation and YSL knows it. One more reason for Lil Nas X to be the face of the luxury beauty brand and change the game as he always does. He is going to be part of new launches as the new color of lipstick Rouge Pur Couture: The Bold and the new mascara Lash Clash. He also revealed that is presenting an exclusive song under this collaboration so we might be expectant to heard this new banger and to see what is next for the amazing new ambassador of the iconic brand.