Jonathan Anderson is defining how smell LOEWE in summer by taking inspiration from Ibiza the most international island of Spain, where the company comes from. He has been doing since a few years ago this line, Paula’s Ibiza, where summer is the main source of inspiration.
In this case, the creative directoe and Nuria Cruelles, the perfumist of the firm, has come with a new fragrance that sets apart from the classic formula. It is crazy and hedonistic and captures the joy of freedom and the party at sunset. Being a genderless formula gives a whole new energy and sensuality to the smell of it.
Creating an eau de toilette different is really difficult to do, but in this case LOEWE has put effort to mixed floral, woody and gourmand scents. Instead of the classic citrus that we found in the category of perfume.
Memories are attached to certain smell and we can revive this instances through using a cologne or going to a place that makes you experiment the sensation of nostalgia. With LOEWE Paula’s Ibiza Eclectic Eau de Toilette you can start dreaming about hot summer nights in you favorite holiday destination. Summer is almost here, and you can savor it.
Alvaro Ramos
