Maserati will be the next brand to become fully electric, and pretends to be the first Italian luxury brand to do it. It pretends to offer all the models that has been made in the last years and all that will have been done by 2025 in EV variant, for example, they are working to have an electric version of the MC20 supercar by 2025. And expects only be selling electric vehicles in 2030. They are starting the plan with the Maserati GranTurismo, who will be available in 2023, but only in electric model.
All the GranTurismo will be made in Italy, at the automaker’s Mirafiori production facility. The CEO, Davide Grasso, has said that Maserati has “increased its internal quality demands, investing money in people and facilities to meet these targets. This also means that driving performance, comfort and technology will be central to the new EV models”. And the company has confirmed that the GranTurismo ”will feature a tri-motor powertrain promising more than 1200 horsepower, zero to 60 in the two-second range, and a top speed in excess of 186 mph”. They also have said that they are working on a “bone” battery layout that promises to allow a lower floor, and to create a unique soundtrack to accompany the electric powertrains.
The reason why they are putting faith in electric models is their sales of the electric models. Half of the Levante’s models sales were hybrids, and two-thirds of Ghiblis were hybrids to, that means that a lot of people want this electric and hybrids models, and Maserati has decided to invest on it.
Also, Maserati is in a good moment. Last year, in 2021, their sales growth a 41%, and increase its global market share to 2.4 percent, with revenue surpassing $2 billion.