Fashion house MOSCHINO unveiled its Spring Summer 2022 Menswear Collection with Lightning Strikes: The Moschino Musical. The short musical was directed by designer Jeremy Scott. In charge of choreography was Denna Thomsen, with styling from Carlyne Cerf De Dudzeele, and fashion photographer Marcus Mam was the man capturring the lookbook.
Starring video’s main role there was fashion icon and musician Karen Elson. A by far non-common staging that proposed a collection that celebrates absurdity, the joy and the whimsy of musicals, with a retro/vintage view from 60’s -the gold era of this type of movie productions-.
On the men’s side of the proposal, Scott adapted his themes into prints— comic books, pinball graphics, diner dishes—and emblazoned them on sporty suits, athleisure, and denim. Pieces with lots of shiny colors, hamburger and hotdog motives, sequins and different texture materials…