Off-White as a fashion has always fight for a change in the perception of garments and becoming the first ones in introduce streetwear in Paris Fashion Week. Their last show, after the passing of Virgil Abloh, the teased a beauty line with the use of makeup in some of the models in a way that they never used before. This quiet announcement has finally conclude in the launch of “Paperwork”, a beauty line that was created by Virgil Abloh with a creative purpose and to enhance human expression.
The first product that is being launched is a fragrance called Solution in four different scents. All of them take inspiration from nineties nostalgia and natural elements to invoke a mood. Moreover, they already did a collaboration last year with Byredo where they experimented with the market of perfumes, it was a hit in the industry and impulse the creation of the line that we are talking in today’s article.
After this first launch and movement in the beauty space, they announced more products that are in the making like pigment crayons for face and body, stencils and nail polishes. The portfolio of the brand is growing and the beauty line is going to be another way of experiencing products that encourage endless creativity in a costumisable way. In honor of Virgil Abloh try to tag your body following the street art codes expressing yourself all the way with this line that was think for it.
Alvaro Ramos
