Paco Rabanne has presented a new show in which SS23 by Julien Dossena, the new head creative director, has decided to pursue a look more chaotic and sensual than anything seen by him before. All of this change in his perspective of fashion occurred after the war in Ukraine explode and since then nothing is the same in Europe. This mediatic impact was also what other scent launches of the firm for men has had in the past, such as Invictus or One Million. This fragrances were an example of a very masculine men that is trying to portrait himself as a seductor and very sexy human being, just beauty nothing in mind. But time has passed and society has evolved into a space full of new masculinities and new ways to expressed ourselves in the world we live. For the new fragrance of the house, extraterrestrial forces has arrived without being prepare, the impact is going to be major.
The Phantom Eau de Toilette by Paco Rabanne is the result of the new digital era where men need to be connected with each other. Haute technology and the highest level of French perfumery is mixed in the creation of this product. An addicting lavender and a sensual vanilla is the scent of such a unique formula that is radically different from what the brand has done in the past.
The packaging is an ode to the retro-futuristic heritage of the brand, resulting in an iconic bottle where chrome metal is the center component. Is also rechargeable which goes perfectly with the sustainability feeling of society. A new world was created in the Paco Rabanne history of perfumes where instinctive freedom and absolute trust are the core of this release that impacted the whole world.
Alvaro Ramos
