Porsche has been one of the pioneers in the electrification of the vehicles. They have secured that they are starting to fabricate electric models of the Porsche 718 Cayman and Boxster, and they pretend to have only electrics vehicles of this models by 2025. The CEO, Oliver Blume, has said that “our aspiration is clear: make the 718 in the best sport purely electric of the B section”, and confirmed that this models will continue to be manufactured their principal plant in Stuttgart-Zuffenhausen.
The other new is the Hybrid 911, it will borrow tech from the motorsports division, namely the street-legal Porsche 919 hybrid that has the LMP1 Le Mans racing powertrain. And Blume has said that they have more surprises to come. As it has been said, Blume claimed that they are working on the electric vehicles, but said that they want half of all new Porsche sales to be plug-in hybrids or full battery-electric vehicles by 2025, and their goal is for more than 80 percent of new vehicles to be all-electric by 2030.
This announcements come in a very good moment for the German brand. In 2021 they handed over 302,000 vehicles, surpassing for the first time in their history the 300,000 in a single year. Porsche is working on core technologies such as battery systems and module production to keep growing on the electric vehicles. The Cellforce Group, a joint venture between Porsche and Customcells, was formed to develop and produce high-performance lithium-ion battery cells in a plant in Germany that should be ready for production in 2024. The brand has secured that they hope to be carbon neutral by 2030. It is also investing in premium charging stations with partners while also creating its own charging infrastructure.
Electric vehicles are expensive to build but Porsche has always been one of the most profitable automotive brands and just completed another record financial year in sales revenue and operating profit, increasing by 15 percent and 27 percent respectively. And they have said that they will be spending for the next five years at least $1.1 billion a year on “digitizing everything from products that can receive over-the-air updates, to how the company interacts with customers, to internal processes and production”.