The Italian firm Prada has presented its spring/summer 2024 collection at Milan Fashion Week, under the title “Fluid Form”. The proposal, the result of a collaboration between Miuccia Prada and Raf Simons, explored the idea of fluid architecture around the human body, through light, versatile and sophisticated garments.
The fashion show was held at the Fondazione Prada, where the Dutch architectural firm AMO created an industrial stage covered in aluminum, illuminated by powerful white lights. The most striking element was the goo that fell from the ceiling, creating a translucent wall effect between the models and the audience. According to the show notes, it was a metaphor for the transformation of form and perception.
The collection started with the shirt as a basic garment, which was reinterpreted in different versions: with V-neck, with bangs, with floral or geometric prints, with appliqués or embroidery. Shirts have been combined with shorts, skirts or overalls, creating elegant and contemporary silhouettes. Colors have been mostly neutral, with touches of red, blue or green.
Accessories have played an important role in the ensemble. Bags were soft and padded, shoes were sporty or low-heeled, glasses were rectangular or round, and hats were bucket hats or fedora hats. All this has brought an air of functionality and dynamism to the looks.
Prada has once again demonstrated its ability to innovate and surprise, fusing the classic and minimalist style of Miuccia Prada with the avant-garde and conceptual touch of Raf Simons. The result is a fluid and viscous collection that reflects the adaptability and diversity of today’s world.