Jonathan Anderson has been killing it since 2013 in the position of creative director at the Loewe maison. For this Pre-Fall 2022, he continued the stellar concept that he presented at womenswear and menswear Fall 2022 where irrational things took over the runway. Surrealism was the artistic movement that served as the main inspiration for the pieces. Instead of taking this uplift as a avant-garde move, in this case, he is presenting usable and simple construction garments for everyday.
The Pre-Fall 2022 of Loewe has a lot of wearable pieces that can creates a lot of different look all together. The major component in this presentation are the incredible and colorful bags that the brand try to established as it-bags.
The rest of the collection is infused by prints that seems out of a Magritte painting. The photographer that was in charge of the shoot was Juergen Teller, who portrait different celebrities that serves as a representation of the community that Loewe has reached in the last years or recent collections. The Spanish luxury brand is expanding the playful spirit that Jonathan Anderson has created with such a unique imagery.