Burberry has never stand out on makeup, fragrance or skincare; but after Riccardo Tisci came through in 2018 as the new creative director of the brand, he created an instagram account to share every step that the brand does in this regard. He as a designer has an input that is easy to recognize, whether his own take on beauty/fashion or his vision about the future of them. In this case, for the beauty part of the brand, he choose to pursue a path where men and women can be represented under the same beauty brand, in this case Burberry Beauty. Subtle makeup and scents easy to digest but distinctive at the same time, is what this part of Burberry is all about, minimalist packaging for quality product with an effortless result.
Hero Eau de Parfum by Burberry Beauty is the latest creation under the creative direction of Riccardo Tisci who in this time he is betting for a fragrance that embrace the bravery of accept yourself as a human being. The men he wanted to represent with this scent is one that is in a personal trip to try to find who really is he. Adam Driver is the ambassador of this product but it can be you as well.
The fragrance is the mix of three woods that contribute to the sensual and intense dimension that the creative want to create with this fresh and radiant perfume. The packaging was inspired by the emblematic stamps of the firm to express the magnitude of this release. Wilderness bottled is what this masculine fragrance give to the public.