Launching Casablanca in 2018 was risky, but at the same time it was perfect timing because new masculinities were going to start hitting the market. Charaf Tajer, the founder and creative mind of the brand, played since the beginning with the idea of softening the way men dress and how textiles are important in the fashion world, also he was very meticulous about the casting of his runways due to his need to satisfy a costumer that was not even create yet. In his mind, toxic masculinity was never conceive and his men always had a feminine side where emotions could be shown through clothing that was pretty easy to style and to put on for every occassion.
In 2020, he presented the Casablanca’s women which is rude but at the same time just as soft and pretty as the men side of the company. It was a big failure to hit pandemic just after the presentation, but this provided the brand to think more about the way they want to portrait female in the fashion industry and who is their target. For this collection, the creative has count with the help of Nicolas Cage to present a series of pictures in a campaign where relationship between men and woman are shown and where sophisticated and easy outfits are presented on with a recognizable vibe that you can attach to the brand. No one is doing it like them.
The Casablanca FW22 is all about travelling and the Paris of the 90s. The collection is called Le Monde Diplomatique and refers to all the inspiration that the creative director is taking from the French first class prior to the 2000s. The silhouttes are a mix between workwear from the world of airlines and references to haute couture. The menswear pieces are impecable in this show were the online presentation just add up to the experience, because it provides some of the best imaginary in the industry at the moment. The life of different classes are represented in this garments, especially in the classic but still innovative outerwear. A lot to take on from a brand that is not known, but have a lot to say in the fashion world.