The brand Adidas has announced that it is initiating an investigation into the misconduct of Kanye West, now known as Ye. The sports brand has decided to bring this to an end after a month ago they stopped collaborating with the rapper after he posted anti-Semitic comments on twitter, in addition to having received bad reviews in Rolling Stone magazine.
In an article, the magazine claimed that Adidas had ignored West’s inappropriate behavior during his collaboration. He mentioned that they had been sent a private letter in which workers and executive members of the Yeezy brand complained about the “toxic and chaotic environment that created Kanye West”. In the letter they added that workers would not have been exposed to this type of behavior by an Adidas employee and that the brand should not have tolerated it.
As a defense, the sports brand has issued a statement saying that it is not clear that these accusations received by an anonymous letter are true. But on the other hand, Adidas claimed that they were going to start an immediate investigation to find out if they are finally true or not.
Despite having broken the agreement with Kanye, the brand will continue to sell the line products they had together as they are the sole owners of the designs. Still, to save money, they will sell these products under the name of Adidas and not Yeezy.
For his part, Kanye West, in the middle of the controversy and investigation has decided to meet with the former president of the United States, Donald Trump, to ask him to be his vice president in the presidential campaign of 2024, to which the rapper has just presented. Trump refused and told him he was going to lose. This is the second nomination presented by the designer for the presidency of the United States. The first was in 2020, in which he only got 70,000 votes.
The rapper has assured that he plans to pay for this campaign with all the money he has taken from collaborating with clothing brands such as Adidas, Balenciaga or Gap, although currently all have broken the contract with him. In addition, a part of all the advertisements he has done on Twitter, he announced that he will sell clothes with the “YE24” logo at a much lower price than the brands that have been mentioned recently.