Versace has been a fashion house were the codes were clear and simple since the beginning: be loud, be sexy and have fun. Gianni Versace design his first collection of men in 1978 when menswear was so under trends in comparison with womenswear, so he spicy it up giving some kind of self expression to a part of society that has been always so neutral and without color. This message is what Donatella Versace, the current creative director and sister of the OG. had in mind when creating this collection. After three years, in this occasion the presentation of menswear is separated from womenswear, punctuating the new beginning of an era in the Italian house. She released a video presentation of the pieces in the 02/02/2022 day, where the new Versace men was presented, more fierceless and with much more attitude than ever, however the sex appeal still intact and even get best with the new pieces.
The Versace FW22 Menswear shows the new codes that Donatella wants to incorporate into the brand. She is dressing a new born nude male in a video where the clothing appear and disappear at her will. The set is minimalist centering the eye of the audience in the sculptural bodies of the incredible casting.
Diversity and new ways of interpreting masculinity is what the Versace team is relying on for this new era, with a loose interpretation of the traditional tailoring and the fusion with the streetwear trend that is hitting right now on the market. The color scheme is pretty solid where there are looks that are neutral due to the use of black and white, and others that are warm or cold, using orange or blue and purple respectively. The oversized silhouette and use of handbags is a characteristic of the new Versace as well. Donatella is dressing the masculine side of society in a way that feelings and sensations are expressed by the garments.