A new era of Versace is coming through and we can see some in the new drop for the summer collection. Donatella Versace wants to represent the multiplicity, progression and diversity of the new young generation. She values so much these characteristics, because she considers that are a need to overcome the future and move forward, into a new way of living and a new way of expressing ourselves.
The different masculinities in the Gen Z are so refreshing to watch that the head creative of Versace wants to represent all of them from now on. She is ready to establish templates of confident modernity just as Gianni Versace did on his days. Embracing unfiltered self-expression as a way of defining new identities.
In this campaign, shoot by Camille Summers-Valli and style by Allegra V. Beck, the representation of an ideal summer vacation from a luxury perspective is being translated through the images and videos presented. It looks beautiful and seductive at the same time, with a fun and expressive part too. The attitude of the casting perfectly matched the occasion, and also they represent the youth and energy that anybody wants to have for this time of the year.
Through engaging in a variety of activities such as sunbathing or playing beach volleyball, the models channel a carefree vacation lifestyle which is the one that represent the buyers of this brand. We are here for some Barocco prints all over the clothes to enjoy a dreamy summer.
Alvaro Ramos
