The returning of Versace first men’s runway show in over three years was a day to remember. In this occasion, the creative director and designer of the brand, Donatella Versace, had welcome us to the home of the family in Milan, Via Gesù. It felt natural because you can define the brand as lifestyle more than just clothing and is perfect to show it in a patio where Gianni started his day way back then.
Along with the menswear collection there was a presentation of what is going to be the next step for Versace Home. Some of the models walked with vessels and little ceramics replicas of the same ones as accessories in different parts of the body. The casting was a dream with new stars in the industry and the sons of a lot of supermodels that walked for the brand in the 90s.
The concept behind Versace SS23 Menswear comes from the boredom that was quarantine and how that has affected the way we use things now. An utilitarian style is predominant in this days, but in these show is mixed with a shameless sex appeal. Garments go from loose pants to a more tailoring kind of view, evoking the classic Baroque print in black and gold and others in exclusive colorful ways for the show.
Gender norms are unfollowed in this runway, Donatella came for us and is trying to tell us that men want to have fun wearing clothes as well as women. She is giving us a union between the classic opulence and the ultramodern. We can see how it exist a universe constructed around attraction and is accompanied by logomania.
A new men at Versace was born in this Milan Fashion Week (where a lot of first times are occurring by the way). He is strong, sensual and looking forward to enjoy fashion as much as girls do. Day and night options are going to be available next spring, so be ready.