We are all used to the fact that every time Yungblud releases music, it is in a very characteristic way and with a lot of staging. His songs and music videos always have a theme, and, in most cases, they blow everyone’s mind. And this time it was not going to be less.
After leaving his social media inactive and deleting his profile pictures, many of us thought that the singer’s account had been hacked. But, this is one more marketing strategy widely used to start using new material and start a new era in music.
After applying this tactic, the English singer published what looked like a handwritten letter in which after several lines we could read: “You are cordially and kindly invited to my funeral”. In a very creepy and surprising way this is how Yungblud invites his fans to RSVP to his supposed funeral.
In addition, Yungblud shared the official cover of the song. He is seen lying inside a fully open coffin. He added the title as if it was painted with blood and part of the lyrics of the single, “Nobody came / What a shame, shame, shame, shame.”
All this to introduce us to his new song that he already released last Friday and is titled The Funeral. The song is the Doncaster rock star’s first since last year’s Fleabag.
The track -which is hopelessly reminiscent of Billy Idol– is accompanied by an ironic music video featuring a cameo by Ozzy and Sharon Osbourne. The woman runs over Yungblud while driving a car with Ozzy. “What the hell was that?” asks Ozzy before Sharon replies, “Just a fucking poser.” Ozzy replies, “Ah, run him over again then.”
And when can we still hear new music from Yungblud? The Doncaster artist is working on the follow-up to his December 2020 studio album Weird! which followed his 2018 debut 21st Century Liability.
On the single, it is set to appear on the Brit’s next album, due later this year, which he has promised will feature the most personal songs he’s ever written.
“I’ve been in London. I’ve been making a sort of third album, and I’m really excited about it”he said.
“This is, for me, the most personal music I’ve ever written. And I think it’s going to shock people a little bit because all my other music is quite personal,” the singer commented.