Lamborghini launched the Lamborghini Countach, a retro-inspired model that revives an iconic nameplate using Aventador bones with the classic V-12. This model could be the last retro model of the Italian luxury automaker in spite of the car sold out within a week of its reveal. This comes because of the words that Lamborghini CEO Stephan Winkelmann told: “The Countach is a unique experiment, but because we are a small brand we have to look forward, we cannot rely on the past and think that the past is creating the future”.
This model was revealed last year during the Pebble Beach, and all the 122 examples were sold during the next for days for $2.64 million. About this, the CEO secured that “That’s it, No more. We look forward. We always have new things coming up so we have to be concentrated on the future, not on the past”.
This words from the CEO leads to believe that the company is not preparing more retro models and they are thinking about the future, the electrification. Lamborghini announced that they are working on their first hybrid in 2023. And they pretends to have all their cars hybridized by 2024.
They are working in a future all electric as Winkelmann said: “In 2028, we will have our first fully electric car, something which is very important for Lamborghini, the first model that will be a new car with a new design, new concept, new ideas. The 1.8 billion Euros we are investing next year, they are exclusively for the hybridization, so for the models which are coming in the next couple of years”.
On this words it looks like the Countach could be the last retro of the Italian automaker, buy maybe the customers will ask for a retro version of a car with an electric engine. We will see in the future, but is clear that Lamborghini is working in the future and in the electrification of the company.