Eli Russell Linnetz is the founder and creative mind behind ERL, one of the finalists in the LVMH PRIZE 2022. This brand is inspired by American archetypes and draws on nostalgic fashion iconography of USA. He takes every garment as a personal and intimate experience and construct a narrative around them. Like others in the industry are doing right now, his work can be define as making extraordinary results out of the ordinary. But in his case, also through his line is questioning the American society about what is to be patriotic and if is enough to be it to belong to a certain nation.
His brand started as a project under the umbrella of Dover Street Market, but in the last years it has been getting recognition from celebrities and big fashion publications of media content.
ERL is right now one of the brands that everyone is looking to know its last collection during fashion week, because his storytelling through out his photoshoots that present the new garments are impressive and transport the general public to forgotten but known memories.
The fame of the designer resides in working in a creative space early on in his career, until he had the opportunity to work for Kanye West and that relationship changed everything. He started to work for big artists as a photographer, stage designer or even producer and all this led to the creation of ERL, which is the raw and unfiltered thoughts of the artist under his own free will.