One of the iconic brands originated in Spain, specifically in Vasque Country, Paco Rabanne has launched a new perfume of his series Pacollection, is a number of colognes that align under the same manifesto: shock value and unisex vibes, with a big logo on it. This is one of the ideas that Julien Dossena has incorporated to the brand recently, because men fragrances is a world that they dominate perfectly and we can see that with Invictus or One Million.
Currently, they are trying to portrait a non binary kind of essence with all their launches in this category, which it goes so well with the new type of men in the market that is trying to find the best cologne without being too manly with the pick. Coherent to his roots and being part of a Spanish conglomerate, they are using the scent industry as a way of making money to invest into the clothing line that is being pushed with innovative and impactful creative decision by the head designer.
Dandy Me Eau de Parfum by Paco Rabanne is the new smell being part of the perfume series mentioned before by the brand and started out under the creative direction of the current designer. This time we are in front of a floral scent infused with grapefruit. It brings sunny opulence and elegant sophistication with a rebellious twist, adding saffron to the mix.
The bottle is logomania at his best and the orange undertone to it gives freshness and uniqueness to it. Metallic material is used to envigorate the person who is wearing it to travel and be a nomadic spirit. A vegan formula suited for all types of skin helps to reach out to a bigger audience. We are heroes even in our own houses, so act and smell like one of them.
Alvaro Ramos
